Online Do’s and Don'ts from Buffalo Web Experts

June 29, 2020
11:00 AM to 12:00 PM

Join us for this one-hour seminar! Free registration for all PRSA, PRSSA, and BNSME members!

Non-members, please register here: https://prsabuffaloniagara.org/meetinginfo.php?id=171&ts=1592268561

About the webinar: 

Learn the most important do’s and don’ts for all PR and marcom pros who build landing pages, manage social media accounts, and produce all types of content.

Digital communications are more critical than ever. Yet, the changes in best practices for search engines and social media seem to be occurring at an overwhelming pace. What worked well even a few years ago may no longer be effective, recommended – or even possible.

How can you keep up? It helps to talk with the experts – and we’re bringing you THREE of them, from right here in the Queen City. Each owns his/her own digital marketing company, providing website development, mobile marketing, search engine optimization (SEO), and more to dozens of clients all over the world.

Together, they’ll share the most important do’s and don’ts for all PR and marcom pros who build landing pages, manage social media accounts, and produce all types of content. Topics will include newer concepts like Keyword Cannibalization, Accessibility and Privacy Laws, and Off-Page SEO, along with ever-changing best practices in User Experience/User Interface (UX/UI), Social Media Channel Integration, and Google’s latest (and never-ending) rules and algorithms — all with an eye on generating results and ROI.

Panelists:

Michael Davern, Partner & CEO, Incept
Sam Insalaco, Founder & Owner, theBREWROOM
Lena Levine, Founder & CEO, Forcoda 

Moderated by Michael Freedman, Associate Vice President of Enrollment Marketing, Communications & Operations, Niagara University