Swear Off The Slop: A Practical AI Framework for Sales and Marketing Leaders 

presented by

Michael Davern, Partner and CEO of Incept

Many sales and marketing teams are now using AI,  and most are using it the same way. The result is a flood of competent, generic output across every market. Keeping up with everyone else has stopped being a strategy that wins.

Michael Davern, Partner and CEO of Incept — a Buffalo digital marketing agency — introduces the Catch Up / Keep Up / Win framework his team uses with clients to assess where a business actually sits in the AI era, and the Mesa Effect that explains why so many AI-assisted businesses now compete invisibly with each other. The session is built on practical moves, not theory, and includes evidence from the frontier AI labs about why human expertise is still the moat.

Attendees walk away with:
•    A clear diagnostic for where their organization sits today: catching up, keeping up, or winning
•    Five concrete moves to use AI as a competitive advantage instead of a commodity
•    A practical test for identifying the one or two things that should be unmistakably theirs
•    A take-home self-assessment to share with your leadership team

EVENT SCHEDULE (REVISED FOR SABRES GAME)
5 PM networking 
5:45 PM everyone take your seats for announcements and dinner 
6:30 PM Mike Davern's presentation: Swear Off The Slop: A Practical AI Framework for Sales and Marketing Leaders  
7:15 PM end of presentation; final announcements
7:20 PM clear out for the game!

Also at this event, we will celebrate with Mike Belin, our outgoing president and welcome Pierre Aubertin, who will be installed as our incoming president along with our 2026-2027 Board of Directors.

Thank you to our event sponsors:  Reikart House, Buffalo |  Marketing Tech | 

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