living The Brand Called YOU

presented by

Gregg Lederman

BNSME is excited to host Gregg Lederman at the Marriott Harborcenter for a dinner and 60-minute keynote presentation!

Living The Brand Called YOU is more than just a keynote speech—it’s a Game Plan for life and leadership.
​These are the most important words in your life. What if you could define who you truly are—and lead with greater confidence, clarity, and impact? That’s exactly what The Brand Called YOU will help you do.

Leaders walk away with 
 - Their RULES for life. A clear set of guiding principles to help them make decisions, follow through on commitments, and build trust with themselves and others.
 - Unshakable self-awareness. The ability to show up consistently in a way that aligns with who they truly are.
 - Powerful habit activation. Proven strategies, including the 66-Day Activation Method, to start or stop any habit that matters.
 - A leadership edge. The ability to influence, inspire, and create a culture where trust and accountability thrive.

Did you know?  Leaders are facing new challenges.
✔️ 92% of people fail to follow through on the promises they make to themselves.
✔️ More than 50% of employees don’t trust their managers.
✔️ 80% of employees don’t trust senior leadership. 
And worst of all? 85–90% of people lack self-awareness 

Watch Gregg's video message to BNSME:

Gregg is a professional speaker, performance coach, and New York Times best-selling author of multiple award-winning books. Over the past 25 years, he has worked with thousands of business leaders, athletes, students, and high-performing individuals to enhance how they think, feel, speak, and act.   Learn more about Gregg HERE

SPECIAL OFFER!  In addition to the 60 min keynote on March 2nd, Gregg will offer everyone who attends access to his Brand Called YOU Masterclass, a $799 value!  You will receive an access code after this event.

Donation Opportunity: At this event, BNSME will be supporting Go Beyond Rochester, a not for profit organization that brings together young men in grades 10–12 and accomplished mentors to spark growth and success.
If you would like to donate, you can add any donation amount to your online registration.  
Go Beyond donation receipt letter

Event schedule:
5: 00 p.m. cocktails and networking in Panorama on Seven
6:00 p.m. dinner in Pan-American Ballroom
6:30 p.m. keynote presentation
7:45 p.m. wrap up

Thank you to our event sponsors: Marketing Tech | NBT Bank | The Westin Buffalo

Photography provided by Lovely Day Photo, LLC