From Seller to Thought Leader: 

How to position yourself as the go-to expert in your market, opening doors to both career growth and client opportunities.

presented by 

Cathy Lanzalaco
executive coach and CEO
Inspire Careers LLC

Being skilled at what you do is no longer enough; today’s leaders must also be recognized for their expertise. In this interactive session, Cathy Lanzalaco will guide you through the process of defining your niche, building credibility, and developing the visibility habits that position you as the go-to expert in your market.

Key Takeaways:
•    A framework for moving from “doing the work” to being recognized for expertise.
•    Practical tools for building credibility and visibility.
•    A draft positioning statement to refine and use immediately.

About Cathy: Cathy Lanzalaco is an executive coach and CEO of Inspire Careers LLC, a full-service career marketing firm based in Williamsville, NY and serving job seekers across the country. With 18 years of human resources leadership, she offers a powerful perspective on organizational strategy, talent development, and executive success. Cathy serves as the 2025/2026 President of the National Resume Writers’ Association, where she leads initiatives that strengthen the career services profession and elevate standards for practitioners nationwide. A three-time career changer, Cathy provides insights and strategies that help her clients land jobs and create careers they love in less time than going it alone.

Free for BNSME Members | $10 for non-members

The Zoom link will be sent to you in your registration confirmation email.