Marketing Mastermind

Attention BNSME members! 

Do you have marketing questions?  Or do you have marketing answers you can share?  We're offering free virtual marketing mastermind sessions for BNSME members. This is an opportunity to connect with your peers, share expertise, and brainstorm ways to solve common marketing problems. 

The mastermind group will adapt its focus based on the needs, goals, or topics of interest of the group members. Rest assured that this is a safe and confidential space to share ideas and discuss challenges. 

If you've been looking for a mastermind group with professionals in your field, to help take you to the next level, then this resource is for you. 

Contact [email protected] for the Zoom link.  

NEXT SESSIONS on Sept 26 @ 9 a.m. | Dec 5 @ 9 a.m.

Marketing Masterminds Agenda for Sept 26

Topic: SEO in the Age of AI

1. Welcome & Kickoff (5 min)

• Introduce theme: “How AI is changing SEO and what it means for marketers.”
• Quick icebreaker: “What SEO challenges are you facing right now” OR  "What marketing challenges are you facing right now and how can we help?"
  
  

2. The Changing SEO Landscape with AI (10 min)

• Search results shifting with AI-generated answers.
• Algorithms better at understanding intent and quality.
• Rise of conversational, long-form queries.
• New competition from AI-driven discovery engines.
  
  

3. How Marketers Can Prepare (15 min)

• Focus on E-E-A-T (Expertise, Experience, Authoritativeness, Trust).
• Create deeper, question-driven content.
• Balance AI efficiency with human creativity.
• Diversify traffic sources beyond Google.
• Start with small experiments (FAQs, schema, AI tools).
  
  

4. Interactive Q&A (20 min)

Seed topics to encourage discussion:

• Optimizing content for AI answers.
• Risks of AI-generated content.
• Balancing traffic reliance on Google vs. other platforms.
• How personalization may change results.
  
  

5. Wrap-Up & Takeaways (10 min)

• Recap discussion highlights.
• Share 2–3 immediate action steps (content audit, FAQ updates, AI tool testing).
• Preview next session and encourage participants to share experiments.