Prioritizing Digital Marketing: Boost & Lift Conversion Rate

presented by
                        

Mike Bean 
President
Bean Media Productions, Inc.

Jeremy Mountain
Director of Marketing
Bean Media Productions, Inc.

Search Engine Optimization and Pay-Per-Click advertising used to dominate digital marketing, but the competition has grown. As more and more companies have bought into digital marketing strategies, what once was a leg up on the competition is now merely a participation trophy without conversion rate optimization and continual trust building with your user, who is smarter than ever.

The objective?  Enable your user to feel trust in your brand before ever reaching out in the form of a call or contact form lead. Win when they aren’t looking, so you can win when they are.

How?  We’ve seen over the years how content, social proof, video and podcast content, and other creative strategies have helped to boost conversion rates and return on investment in a more competitive arena. 

Attendees will learn:

-    Targeting- Who, When, & Why
-    User Experience (UX) Ongoing Conversion Rate Optimization
-    Offline CRO-Leave Behind Material & How it can help retain a new contact
-    The increasing necessity for video and podcast content & Why
-    The importance of UGC and EGC and how these terms are relevant 
-    Why Reviews & Positive Referrals are more important than ever (competition)

Plus we will have time for Q&A

Event Schedule:
5:00 p.m. networking
6:00 p.m. dinner
6:40 p.m. - 7:30 p.m. presentation

Thank you to our event sponsor: Independent Health | Marketing Tech | Weed Ross