Developing Brand Ambassadors

presented by

Joe Ray, Manager, Marketing and Experience
Lighthouse Technology Services

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Presentation Overview:
Traditional marketing channels are cluttered and make it difficult to build relevance and affinity with potential and current buyers. In this environment, human connections become even more valuable – but even harder to develop and maintain. 

The solution?  Developing a roster of Brand Ambassadors for your business who share their insight regularly and build visibility in their community. By leveraging their influence, you tap into network effects that drive benefits for both those individual team members and your business. This approach of caring personally and building authentic connection helps you to become known, liked, and trusted among your target audience.

Attendees will learn:
•    What differentiates a brand ambassador from an “influencer”
•    How to develop a brand ambassador strategy
•    How to identify and cultivate the best brand ambassadors within your business

About Joe:
Joe Ray oversees marketing and experience at Lighthouse Technology Services, helping bring to life the company’s vision of being the most inspiring business partner in Western New York. Joe has more than a decade of content and brand marketing experience working with companies across sports, education, recruiting and technology. Joe serves the local marketing community as a board member and membership chair of the American Advertising Federation (AAF) Buffalo chapter. He’s also a published social media researcher, a mental health advocate, and a devoted husband and soon-to-be dad.

Thank you to our event sponsors:  Nacre Consulting  | Marketing Tech