Boost Sales and Marketing Using AI Tools

presented by

Scott Falbo
CTO and co-founder, LenderLogix

In this presentation, we'll explore how AI can be used to enhance sales and marketing strategies utilizing tools like ChatGPT, a large language model trained by OpenAI. ChatGPT can generate high-quality text on a wide range of topics, making it a valuable resource for sales and marketing professionals seeking to create compelling content.

During this session we'll cover a variety of topics including quick "how-to" information about: 
•    Content generation: How AI can be used to generate high-quality content that resonates with your target audience. 
•    Competitive intelligence: How AI can be used to monitor competitors and stay ahead of industry trends. 
•    Personalization: How AI can be used to personalize marketing messages and content based on customer data and behavior. 

You'll walk away learning new techniques that you can use immediately.

About our presenter:

Scott Falbo is the CTO and co-founder of LenderLogix, a Buffalo, NY mortgage technology company. At LenderLogix, Scott focuses on product development and the intersection of technology, customer experience, and concrete business outcomes. Before co-founding LenderLogix in 2016, Scott worked for General Dynamics and BlueCross BlueShield in various technology leadership roles. In addition, Scott has been a software entrepreneur since 2009 creating apps for the legal community and working with multiple high profile clients across the world.