Using Testimonials in Marketing Campaigns: The Perils and Possibilities

Joe Lojacono, president of Valmark Associates LLC, will provide information on the advantages and disadvantages of using testimonials in consumer and B2B marketing campaigns. Participants will learn about legal concerns, and what to consider when deciding on using testimonials, including the use of customers vs paid actors.  

presented by

Joe Lojacono
president
Valmark Associats LLC

Schedule:

8:00 a.m. check-in and buffet breakfast

8:30 a.m. - 9:30 a.m. presentation

Room 101 at the Bryant & Stratton College Amherst Campus