How CRMs Align Sales and Marketing Teams

presented by

CJ Maurer
Principal, The Gist

Phil Smith
Account Manager and Project Coordinator, The Gist

About our program:
Everyone knows *why* sales and marketing teams should be aligned. But not everybody knows *how* to align these teams. At least not in ways that are practical and sustainable. It starts with leadership, but your CRM is another effective tool to keep your sales and marketing teams on the same page. This presentation will explain the philosophy behind sales and marketing alignment and offer some practical takeaways to create better alignment within your organization.  

About our presenters:
CJ Maurer and Phil Smith represent The Gist, an inbound marketing agency and HubSpot Solutions Partner headquartered in Buffalo, NY. Together, with their team, they help B2B software and service companies create scalable, organic growth across marketing, sales and customer service functions. Outside of work, they both happen to be fathers of young children and alumni of St. Bonaventure University.

Thank you to our event sponsors: Buffalo Niagara Marriott | MidCity Office Furniture | NOCO | RubberForm Recycled Products, LLC |  Marketing Tech | Onion Studio