Understanding the Changing Landscape of Digital Marketing in 2022

presented by

Mike Bean
Bean Media Productions

About our presentation:

• How important is your company’s Google Profile?
• Where is money best spent for paid ads
• Common missteps companies gravitate towards in 2022…

Understanding that the infinite number of ways you can connect with your customer is always evolving. There are basic, baseline best practices and principles which every organization should follow in order to maintain a competitive digital presence with your potential buyers.

The way in which companies advertise (along with the way companies pay for advertising) has shifted tremendously over the last several years. Tracking Return on Ad Spend (ROAS) has evolved with new channels, strategies, tools, and more recent changes to User Privacy.

In this presentation Mike will discuss the key aspects a company or organization should consider before they spend a dollar on purchasing ads, of any kind, to promote the business and industry they are proud to represent.

This virtual seminar is FREE for BNSME members | $10 fee for non-members

About our speaker:

Mike Bean is the CEO and founder of Bean Media Productions which started in 2006 as a video production company. In 2012, Bean Media became a full service digital marketing agency, and today, it is nationally recognized as an award winning digital media/marketing agency.

Mike earned his Bachelor's degree in Media Production from the University at Buffalo. Mike is the President of Business Helping Business (WNY), a local non-profit networking group.