How To Leverage Up on LinkedIn

presented by

Deanna Russo
LinkedIn Strategist, Coach, and Accountability Partner
Leverage Up, LLC

About the presentation: Deanna will use her experience to explain her “Triangle Strategy” and how she’s used that strategy to grow her visibility and LinkedIn. It boils down to Profile, Engagement and Content.

Profile!  When a prospective connection visits your LinkedIn Profile, do you know what parts matter the most?

Engagement!  You could have a really good profile, but what’s the point if no one sees it? It’s about being visible and creating conversations with the people who you want to do business with.

Content!  There are 810 Million people on LinkedIn, but there are only 3% who are creating content on the platform. When you create original content on LinkedIn, you will stand out because not enough people are voicing what they do. Storytelling is HUGE on this platform!

This virtual seminar is FREE for BNSME members | $10 fee for non-members

About our speaker:  Deanna Russo isn’t just a LinkedIn coach. She grew her network on LinkedIn from 400 to 25,000 and she started Leverage Up to pass on her knowledge and help others achieve all the benefits that she learned on her own.

She has a distinct strategy on this platform made up of 3 parts called her LinkedIn triangle. It’s made up of profile, engagement and content. There is a link between each part of that triangle and once you’re successful in one part, you need the other two parts for a good balance.

Deanna works with her clients to maximize the benefits of LinkedIn in the fastest way possible, getting the fundamentals down - for 1 on 1 clients in just 6 weeks. She helps her clients brand themselves and have conversations that lead to business without being salesy or spammy.