How to Use Technology to Drive Marketing & Sales Alignment

presented by

Jill Fecher                                Mark Saltarelli

Chief Growth Officer              Digital Marketing Manager

Cypress North                         Cypress North
 

Too many companies make the mistake of seeing their CRM as only a sales tool and their marketing automation platform as only for marketing. The best way to maximize your return on investment is to align sales and marketing teams, instead of working in silos.

CRM and marketing automation tools make it possible for teams to track the impact of their demand generation efforts and move leads down the funnel. This presentation will give you actionable takeaways and best practices for using CRM and Marketing Automation tools to help marketing and sales work together to drive more new business.

Cypress North is a digital agency offering digital design, marketing and development. Cypress North’s marketing team is focused on performance based marketing strategies and driving results for their clients, not just impressions. The Buffalo-based agency was founded in 2010 and has 19 employees. You can catch them every Friday morning on their weekly podcast, Marketing O’Clock, the largest digital news show on the Search Engine Journal network.