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The Bow-Tie Model: A Rising Star in Sales and Marketing

Posted by HeneckeBill on Sep. 12, 2023  /   0

An introduction to the bow-tie model as an increasingly popular B2B marketing strategy that offers a more comprehensive view of the customer journey compared to the traditional funnel model, which addresses both pre- and post-purchase stages.

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10 Tips for Becoming a Better Networker

Posted by HeneckeBill on Sep. 6, 2023  /   0

Regardless of how you define your personality or whether you find yourself lost in the discussion of introverts and extroverts, there are things you can do to improve your networking skills and start building those professional relationships.

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